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1. Introduction
Mr. Tham Prawattree, Managing Director, Wow Thai Food Holding, Netherlands, an expert in restaurant system design and owner of the Isan Pla Ra Der restaurant.
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2. The process of establishing a system and setting standards for good service work
Learn the steps in designing a restaurant service or a sequence of services (Sequence of Service) with 5 main steps to create standards for restaurant service, impressing customers from the first time.
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3. Creating Signature Service to Impress Customers
Study the process of creating a unique identity for restaurant services (Signature Service) and creating special dishes (Signature Menu) to create a memorable and good experience for customers, leading to repeat use.
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4. Restaurant Quality Control and Evaluation (QSC)
Understand Quality Control and Evaluation (QSC) tools that help control restaurant service formats to meet established standards, to ensure that the rules and regulations are correctly and efficiently implemented, maintaining customer satisfaction and facilitating future branch expansion.
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5. How to handle and manage customer complaints
Unexpected things can happen all the time. Therefore, establishing a policy for handling customer complaints is necessary to create a model and guideline for maintaining customer satisfaction. Reduce the severity of complaints, which may have a wider impact on the image of the store.
